Whitlock Co

Data-Driven Analysis

Business Advisory & Accounting

From financial reporting to planning for the future, Whitlock offers objective third-party expertise on how to grow your organization. Reporting can be tailored to your exact business model using robust data analytics and forecasting combined with decades of expertise and experience.

Business Advisory Accounting

Hindsight: Accounting

Our monthly reports give you a snapshot of your company's financial health.

  • Financial reporting
  • Bank reconciliations
  • Basic accounting tasks
  • Software support

Insight: Controller

Going beyond the management of your books. We have the tools you need to plan for the next month or quarter.

  • Trend analysis
  • Budget vs. actual reporting
  • Accounts receivable management
  • Accounts payable management
  • Financial KPI's and insights

Foresight: CFO

Strategic planning based on your current financial numbers to improve business performance.

  • Planning and forecasting
  • Financial insights
  • Comprehensive data analysis
  • Customized dashboards
  • Monthly touchpoint with your team

IT/Vulnerability/Penetration Review

Are you confident your business could withstand a cyberattack? If it’s been over a year since your IT infrastructure was thoroughly evaluated, your team might be unprepared to respond effectively. Our comprehensive cybersecurity risk assessments provide a clear picture of how your business would handle an attack today, along with actionable steps to strengthen your defenses and prevent future incidents.

What you will receive

  • Highly trained cybersecurity experts to assess your main cybersecurity vulnerabilities
  • Business continuity plan (BCP) review and testing
  • Practical recommendations for defending your business from cyberattacks
  • Risk assessment review
  • Recommendations in 25 key areas

Individual services include

  • Full IT audit, including hardware and software
  • Downstream testing
  • Penetration testing
  • Phishing testing
  • Vulnerability scanning
  • Vishing testing
  • Internal controls review

Frequently Asked Questions about Business Advisory & Accounting (CAAS)

I'm not sure how much cash my business has or how long it will last. Can Whitlock help?

Yes, and this is one of the most common reasons business owners call us. Knowing your cash position takes more than checking a bank balance. Our advisory team builds a clear picture of your cash runway by digging into income and expenses, the timing of receivables and payables, debt service, and upcoming obligations like tax payments, payroll, and capital purchases. What you get is a forward-looking projection you can actually plan against, one we update as your business changes. Forward-looking cash planning like this starts at $5,000 per month and scales with the level of support your organization needs.

We've never had a formal budget. Where do we even start?

A budget doesn't need to be complicated to be useful. Start with your actual financial history: your fixed and variable costs, your realistic revenue expectations. From there, our team builds a budget grounded in your numbers and tied to your goals, then tracks performance against those targets every month. You'll always know where you stand, and you can course-correct before a variance becomes a real problem. Depending on the depth of support you need, our budgeting support starts at $2,500 per month.

We know we need to reduce expenses but aren't sure where to focus. Can Whitlock help us find where we're overspending?

Cost reduction works best when it's driven by data, not instinct. Under pressure, the instinct is usually to cut whatever's easiest to cut, and that's rarely the right thing to go. We start with your numbers instead. We look at where spending has drifted from prior periods, where costs have crept up without a matching return, where vendor pricing has moved, and where there's room to renegotiate or restructure. Because we're in your financials every month, we tend to catch these patterns as they develop rather than after they've turned into a problem, and we'll bring them to you before you have to go looking. The goal is always the same: protect what's working, trim what isn't.

Our business is growing and our finances are getting more complex. How does Whitlock support organizations that are scaling?

Growth creates financial complexity fast. What worked when you were smaller often breaks down as revenue, headcount, and obligations increase, and the systems and reporting that got you here usually need rebuilding before they can carry you forward. Supporting growing businesses happens to be some of our favorite work. We've walked alongside clients from start-up through retirement, and we build our engagements to scale as you do, so support grows with the business instead of trailing behind it.

We want to make a major business decision but aren't confident in our numbers. Can Whitlock help us think through the financials?

This is exactly the kind of situation our advisory work exists for. Whether you're weighing a new location, a major hire, an acquisition, or an ownership transition, we can model the financial implications and stress-test your assumptions before you commit. If you already have a strategic plan, we can build it into a multi-year projection showing both the cash effect and the tax effect of what you're considering, since those two tend to move together more than most people expect.

Our bookkeeping is months behind, and we're not sure where to start. Could Whitlock help us catch up?

We hear this a lot, and it's fixable. We start with a one-time catch-up engagement to get your books current and reconciled, with the fee scoped to how far behind things are. After that, you'll move into ongoing monthly service, with processes in place so it doesn't happen again.

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